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CARL FORSSELL

HOLA
PROYECTOS
PREMIOS
Domestika
CONTACTO

Estudios Churubusco

Proyecto: Estudios Churubusco
Objectivo: Rebranding
Agencia: Kommun
Cliente: Erwin Neumaier
Colaboración: Saúl Osuna
Lugar : CDMX, México

Año: 2023

Suburbity

Project: Suburbity
Associate designer: Luis Pacheco
Objective: Branding
Place: Cuernavaca
Year: 2023

Explora Suburbity: la agencia inmobiliaria que redefine el futuro digital de la vivienda. Una elección vanguardista para aquellos que buscan una experiencia inmobiliaria innovadora.

El símbolo es más que una imagen; es una declaración de modernidad. Fusiona de manera única la simplicidad con la profundidad. Dos techos de dos aguas convergen en una perspectiva cenital, dando forma a la letra "S" de Suburbity. Este distintivo no solo es memorable, sino que también encapsula la esencia progresiva de la agencia.

La tipografía refleja la filosofía de limpieza y modernidad. Cada letra es una declaración de legibilidad fácil, resaltando la transparencia y accesibilidad en cada interacción.

Rompemos con la tradición al usar tonos morados para transmitir vitalidad y originalidad. Estos tonos vibrantes simbolizan energía, creatividad e innovación, marcando la diferencia frente a las agencias inmobiliarias convencionales.

Suburbity no es solo una marca; es una promesa de modernidad y visión de futuro en cada paso del camino.

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Explore Suburbity: the real estate agency redefining the digital future of housing. A avant-garde choice for those seeking an innovative real estate experience.

The symbol is more than an image; it's a statement of modernity. It uniquely merges simplicity with depth. Two gabled roofs converge in an overhead perspective, shaping the letter "S" of Suburbity. This distinctive mark is not only memorable but also encapsulates the progressive essence of the agency.

The typography reflects the philosophy of cleanliness and modernity. Each letter is a statement of easy readability, emphasizing transparency and accessibility in every interaction.

Breaking with tradition, we use shades of purple to convey vitality and originality. These vibrant tones symbolize energy, creativity, and innovation, setting Suburbity apart from conventional real estate agencies.

Suburbity is not just a brand; it's a promise of modernity and a vision for the future at every step of the way.

Aerus Airlines

The new Mexican airline, Aerus, is our latest creation.

Our brand is modular, modern, and sophisticated. Inspired by "vital systems," our graphic system reflects our attention to structure, systems, and the dynamism upon which electromagnetic waves are used to measure distances, altitudes, directions, and speeds of aircraft.

Project: Aerus Airlines
Client: Grupo Herrera
Agency: Kommun
Objective: Branding
Place: Monterrey
Collaborative designer: Pepe Cacho
Year: 2022
Awards:
CLAP Design Awards 2023
Platinum - Best Brand
Selection - Best Design system

Zagala

Proyecto: Zagala Restaurante
Cliente: Alonso Perochena
Objetivo: Branding
Lugar: CDMX
Año: 2022
Colaboración: Noe Silva

Nuestro nombre es un juego de imaginación que nos transporta a los agrestes paisajes de los Pirineos. A esas montañas verdes, as sus cimas cubiertas de nieves y a las acogedoras casas de grandes vigas de madera desde donde se desprenden los aromas y sabores de la cocina tradicional española. Zagala nos sugiere imaginar a la joven que vive en aquella región, quien mantiene con amor y esfuerzo, las grandes recetas que cocinaban sus abuelos, respetando ingredientes de origen, naturales y seleccionados, pero con guiños modernos que convierten un rico platillo del ayer en una sorpresa culinaria de hoy y siempre.

De Rancho & Puerto

Project: De Rancho & Puerto
Objective: Branding
Place: CDMX
Year: 2020
Collaboration: Luis Pacheco
Modeling: Ian Parra

De Rancho y Puerto Es una empresa familiar mexicana catalogada como carnicería boutique que se dedica a la venta de carne de ganado, pescado y ave con certificado de libre pastoreo y sin hormonas. Su tienda es en línea con servicio a domicilio.

La imagen está representada por un Alebrije, que es un tipo de artesanía originaria de México, los alebrijes son seres imaginarios conformados por elementos fisonómicos de animales diferentes, una combinación de varios animales, no solo fantásticos sino también reales que forman un ser alucinante.

Nuestro Alebrije, mitad toro mitad pez, representa un homenaje a la tierra y al mar como fuentes de alimentación, más allá de la imagen clásica de una carnicería.

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Brand identity for De Rancho y Puerto

De Rancho y Puerto is a Mexican family business classified as a boutique butcher shop that sells free grazing, hormone-free certified cattle meat, fish, and poultry. Its store is online and offers a convenient home delivery service.

The brand is represented by an Alebrije, a type of handcraft native to Mexico that embodies colorful imaginary and fantastic creatures made up of physiognomic elements of different animals.

Our Alebrije, half bull half fish, represents a homage to land and sea as sources of food, going beyond the classic image of a butcher shop.

Moshi Moshi

Note: Non official proposal.

Project: Moshi Moshi
Client: MYT Diseño
Objective: Branding
Place : CDMX, México
Year: 2017

Tren Maya

Project: Tren Maya
Objective: Branding
Agency: Maker Media Group
Designer: Luis Pacheco
Designer: Pepe Cacho
Place : CDMX, México
Year: 2019

Melsúu

Project: Melsúu
Objective: Branding
Place : Rosarito, Baja California
Year: 2019
Collaboration: Luis Pacheco

Melsúu is the branding for a restaurant in Ensenada, BC.

The brand name pays tribute to the history and tradition of the Kiliwa, an ethnic group with deep roots in the northern lands of Baja California. In the language of this people, melsúu means blue.

The brand is a representation of the supreme deity of the Kiliwa mythology, Meltí, which symbolizes wisdom, magic and death. Meltí means Coyote-People-Moon.

Volaris

Project: Volaris
Agency: Ideograma Consultores
Involvement: Symbol development
Place: CDMX, México
Year: 2005

I had the honor of being part of the team that developed the Volaris brand at Ideograma Consultores.

My specific involvement was in the development of the pixelated star. Concept that was defined by Juan Carlos Fernández and Pep Palau. A project where teamwork was essential to give life to one of the most emblematic brands of Mexican aviation.

This was a project developed entirely by Ideograma Consultores when I worked for them.

The work shown here is the result of the great talent of the entire team.

Puebla

Project: Puebla
Objective: City Branding
Place: Puebla
Year: 2020
Collaboration: Luis Pacheco

The concept, HERITAGE, is founded on five pillars: identity, tradition, culture, heritage and people.

Each of these pillars emerges from the beautiful volcanic landscape of Puebla, to the history, the characters, the gastronomy, the collective memory, the art, the architecture. A destination brand that connects with the past, looks to the innovation of the future and reflects a rich, vast, proud Puebla of incomparable tourist significance.

Correos de México

Project: Correos de México
Objective: Rebranding
Agency: Maker Media Group
Place : CDMX, México
Year: 2019

Aitana

Project: Aitana
Client: Grupo Ituarte
Objective: Branding
Place: CDMX, México
Year: 2016

Gobierno de México

Project: Gobierno de México
Objective: Branding
Place: México
Year: 2019

Potion

Project: Potion Sneaker Cleaning
Objective: Branding
Place: México
Year: 2020

Café de Isla

Unilogic

Project: Unilogic
Objective: Rebranding
Place : México, City
Year: 2020
Collaboration: Luis Pacheco

Industrial

Project: Industrial by Público
Client: Allan Legaspi
Objective: Branding
Place : CDMX, México
Year: 2017

Latamdoc

Project: Latamdocs
Objective: Branding
Place: Latam
Year: 2020

The pandemic has underscored the need for better and more timely medical care.

That is why the Latamdoc project was created, which from your smartphone allows you to enter in direct contact and have real-time consultations with doctors from all over Latin America.